Who’s Greener: Boomers or Gen Y?

A new study from from ICOM Information & Communications indicates that boomers are the greener generation. “While conventional marketing wisdom holds that it’s those idealistic Gen Y shoppers who are the most committed to buying products that are less harmful to the environment, a new study finds that, actually, Baby Boomers are the greenest generation,”… Read More

Are You Paying Attention to Millennials?

I’ve posted a few times about the power of the millennial generation. Here is more data to support my comments. If you still think baby boomers are the power generation, take note. From eMarketer.com, Gen Y Comes into Focus, 6/6/08: Young consumers in the US wield considerable buying power. Among 13 to 21 year-olds alone,… Read More