Corporate Communications Defined

In his keynote presentation at the PRSA¬†Intenational Convention, Bob Lutz, vice chairman of global product development for General Motors offered the following definition for corporate communications: Communications is about making a connection. Communications must say something. Effective messaging is presented skillfully, directly, accirately, precisely and honestly. Communications has value that advertising does not. Communications should… Read More

Blogs Redefined

Blogs are so two years ago. A sad but true observation by Christopher Barger, director of global communications technology for General Motors as he presented a case study this week at the PRSA International Conference. Christopher was part of a panel for the session “The Role of Digital and Influencer Marketing in Driving PR Programs… Read More