Yes, You Can Measure Public Relations!

It can be challenging to measure the impact of PR with data. But, it is not impossible! Here Google Analytics Advocates Krista Seiden and Louis Gray bring you up to speed on the latest with the measurement platform, and illustrate how Google tools can be leveraged for the changing world of public relations. They touch… Read More

Google Analytics Adds Active Users Data

Google Analytics has added a way to see the number of active users for your site or app. The data is available in all Google Analytics accounts.; no changes to the tracking code are necessary. The Active Users report lets you see the following metrics: 1-Day Active Users: the number of unique users who initiated… Read More