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How to Use Hashtags on Instagram

Hashtags make or break your Instagram campaign. Without them, your audience will not see your posts. The right tags also help shape your brand image on the platform.

The Power of the Instagram Hashtag

Hashtags are a crucial component of Instagram’s categorization system. They create the content streams that people use to find content.

Instagram hashtags are clickable, so people can see them on another person’s post, and click a tag to find your content elsewhere. Plus, users can choose to follow hashtags, giving you yet another method of discovery.

Types of Instagram Hashtags

The best Instagram posts usually contain about 11 tags that are one or more of the following types:

  • Basic words that describe the service or product
  • Specialty area or industry
  • Event tags
  • Location tags
  • Day of the week themes like #MotivationMonday
  • Branded hashtags specifically designed for the business

Use Hashtags Wisely

Develop a list of the hashtags that are best to use with your content. Don’t just make them up – research what is in use and double check the meaning of any hashtag before you use it.

Find tags by looking at related content and what’s trending on the platform. You can also use a hashtag generator to suggest hashtags based on the words and phrases already associated with your business.

Where to Use Hashtags

Hashtags should be used everywhere on Instagram: stories, videos, reels, captions and your bio.

Assess Hashtag Performance

The easiest way to discover which tags are working best for you is to use the Instagram Insights feature in your Business profile. The data will show you impressions and engagement.

Under the Discovery section, Instagram will tell you how many of your impressions came from hashtags, compared to the number coming from your profile or the Instagram home page.

Write Tweets That Win

Here are guidelines to follow to write the most effective tweets. Here’s how to make the most of each tweet you write.

Aim for 70- 120 words. Twitter has a 280-character limit, but research shows that longer tweets don’t get the most engagement.

Be relevant. Twitter is the channel for news, so make sure your tweet reflects a sense of immediacy and relevance. Every tweet should speak to your audience and link them to a place where they can get more detail if wanted.

Use hashtags. Tweets with hashtags get twice the engagement of tweets without them. Aim for about 2 hashtags per post. Use the most relevant hashtags to connect your content with your niche and your audience. There are no rewards for volume!

Don’t be minimalist – tweet with enough volume to be seen. Twitter streams are firehoses of information. If you have something to say, you need to say it more than once to be sure it is seen. Tweet multiple times a day, and tweet on multiple days. Twitter can be a great way to test different ways to present your message. Seeing what catches attention can give you insight into your content on other channels. Do more of what works!

Up Your Insta Hashtag Game

Hashtags are a key way that Instagram users find content and engage with trending topics. As an important way for Instagram users to discover your brand, hashtags are a necessary component of your strategy on the platform.

You need an Instagram strategy and, within that strategy, you need a hashtag approach. Here’s how to get there.

Research Trending Topics with Your Target Audience

You need to know which topics and hashtags are trending with your target audience. Identify topics that are of highest interest to your audience. Narrow to the conversations that are most relevant to your brand.

You may find that different hashtags are best for subsets of your audience.  Consider different hashtag strategies for each of these sub-targets so that they see your content.

Plan for Quality Over Volume

Instagram algorithmically selects posts to reveal within a hashtag based on recency and quality. Users can also downvote posts. This can get you in trouble in the platform if you use a ton of hashtags that really aren’t applicable.

Focus your strategy around consistent posting of relevant content using hashtags that are meaningful to your target audience.

Draw from Experience

Look at the social content that has performed best for you and the hashtags used in that content. Put together a content calendar based around events, interests, and seasonal topics of interest to your audience.