Tag Archive for: headline

Content writing, proofing and editing

Elements of Great B2B Headlines

All of your business-to-business (B2B) content starts with a headline or title. Those words are the most important part of your writing. The right headline captures the reader’s interest. Without it, the rest of the content will never be seen. Focus on Your Audience As you review the advice below, remember that your headline and […]

Hook the Reader with a Great Headline

The headline or title is the most important part of your content. In the case of email, make that the subject line. It is the first thing people read and it is what they use to decide if they will read further. Write the headline last, after you know exactly what content it will represent. […]