Measuring Influencer Influence

Think you need an influencer campaign for your marketing and communication efforts? This seems to be a common tactic lately. Saying you are going to leverage the influence of one of more people who have a strong audience in your field or among your target audience is easy. Figuring out who is really an influencer may… Read More

Get More People to Create Content for Your Brand

You talking about you is fine as long as you do it in an interesting way. Others talking about you is likely to get more attention. There are many content channels and content creators that may be highly valuable to your brand. Contributors, bloggers, social influencers, and thought leaders are all worth evaluating. Focus on finding… Read More