Your Website Metrics Have Something to Say

Your website metrics are more than numbers, they are telling you a story about your website. Part of that story is about your information architecture (IA) – what’s working and what’s not. Here are three metrics that suggest a problem with your IA. Low Traffic The volume of traffic to pages and sections within your… Read More

Lingo Lesson: Website IA and Navigation

I think that one of the reasons communicators get so frustrated with electronic options like websites and social media is because of all the lingo involved. String more than one acronym together and it gets hard to parse it all out. So, I really appreciated this post from the folks at  Nielsen Norman Group that… Read More