Kurtz Digital Strategy
High Impact Marketing and Communication
Instagram is not just for Millennials. The number of active users continues to grow. Increasingly, it is a good social channel for businesses. Organizations can use the platform to connect with audiences, customers, the broader community, and complementary or competing businesses. Eighty percent of the billion people globally who use Instagram are following at least… Read More
Facebook and Instagram are sister channels. The former has the largest audience and the latter is popular with younger consumers who see Facebook as a bit stale. Most brands will want to leverage both. Here’s a reminder of the basics to do that well. Build community. Use your Facebook page to build relationships. People are… Read More
Storytelling is an effective way to share your message on Instagram. With many brands now using Instagram Stories, several best practices are emerging. Understand the Format Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours. Instagram Stories appear in a bar at the top of the feed.… Read More