Kurtz Digital Strategy
High Impact Marketing and Communication
Facebook and Instagram are sister channels. The former has the largest audience and the latter is popular with younger consumers who see Facebook as a bit stale. Most brands will want to leverage both. Here’s a reminder of the basics to do that well. Build community. Use your Facebook page to build relationships. People are… Read More
Storytelling is an effective way to share your message on Instagram. With many brands now using Instagram Stories, several best practices are emerging. Understand the Format Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours. Instagram Stories appear in a bar at the top of the feed.… Read More
The stats related to Instagram make it clear why every brand needs to consider this social platform: More than a billion people use Instagram every month. Of the social networks, only Facebook and YouTube have more people logging in. And of Instagram’s 1 billion monthly active users, more than 500 million of them use the platform every day. Learning… Read More