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Get More Leads with Instagram

Is Instagram part of your digital marketing strategy? Here are tips to make the most of Instagram for lead generation. They aren’t all free, but they are worthy of consideration.

Instagram Lead Ads

The most obvious way to get more leads on Instagram is to use lead ads. Instagram lead ads are designed to help businesses collect customer information such as email addresses, phone numbers, and job titles.

To create Instagram lead ads, you’ll need an Instagram business account. That means you also need a Facebook Page.

All Instagram ads are created in Facebook’s Ad Manager. To create an Instagram lead ad, select Lead Generation as your marketing objective. Facebook recommends you select Automatic Placements to ensure cost-per-lead is optimized and kept to a minimum.

There are other ad types to target different goals, so take a look to make sure that the lead gen type is the best fit.

Profile Action Buttons

If you have a business account on Instagram, you can add action buttons to your profiles. Your profile can include a link to your email, phone number, and business address.

In addition to those buttons, Instagram provides better options for lead generation, including Book, Reserve, and Get Tickets action buttons. These buttons bring people to forms by Instagram providers, including Appointy, Eventbrite, OpenTable and Resy.

To add an Action Button:

  1. From your account page, tap Edit Profile.
  2. Tap Contact Options.
  3. Select Add an action button.
  4. Choose the button and the provider you would like to add.
  5. Add the URL your business uses with the provider selected.

Optimize Your Bio

Make sure your Instagram bio is complete and accurate. Imagery and wording should be consistent across all of your online locations.

Use the link space in your bio to its fullest potential. Your link should point customers to whatever objective you wish to accomplish.

To optimize Instagram bio links:

  • Keep the link short, and try to use your brand name in it.
  • Promote the link in your Instagram posts with “Link in bio.”
  • Add a call-to-action above the bio link.

Effective Landing Pages

When someone clicks on the link, make sure you send them to an awesome landing page. The page should be scannable and have a content that matches what people are expecting to find. Whatever promise your call-to-action makes, your landing page should deliver.

Visualize Your Goal

Instagram is visual. Make sure your images communicate your goal. Your visuals and your call-to-action should always work together to fulfill the same goal. If you’d like someone to click the link in your Instagram bio, your post and caption should entice them to do so. Your call-to-action should be the final push or nudge in that direction.

On posts, draw attention to your call-to-action with an emoji. In Instagram Stories, use stickers or text to give your audience direction.

Instagram Influencers

Partnering with influencers can be an effective strategy for Instagram lead generation. Choose an influencer with strong brand affinity but only partial follower overlap. This will ensure that your partnership will reach new prospective followers and leads.

Popular Products

People are not always ready to make a purchase the first time they see your product. Check the Insights tab to find the product posts that perform best. Post popular content regularly, so you can build on that interest.

12 Hacks to Improve Your Life on Instagram

Whether you are using Instagram for your brand or personally, here are some ideas to help you get the most from your time on the platform. Enjoy these 12 hacks to improve your life on Instagram.

  1. Rearrange the order of your filters. You can put your most-used filters up front for faster posting.
    >>When posting a photo or video, go to Filter.
    >>Scroll to the end of your filters and tap Manage.
    >>Press and hold the three line icon next to each filter on the left-hand side of the screen to rearrange the order of your filters.
    >>Check or uncheck the circles next to each filter on the right-hand side of the screen to hide or unhide filters.
    >>Click Done to save your settings.
  2. See all the posts you’ve liked.
    >>Go to your profile.
    >>Open the hamburger menu in the top right corner.
    >>Tap Settings.
    >>Tap Account.
    >>Tap Posts You’ve Liked.
  3. Stop seeing posts and/or Stories from specific accounts you follow. Here’s how to mute annoying users without the risk of offending them with an unfollow.
    >>Tap the … icon in the corner of a post from the account you want to mute.
    >>Click mute, and choose whether to mute posts, or mute posts and Stories from the account.
  4. Get notifications when your favorite users post new content. To make sure you don’t miss a post from your favorite people and brands:
    >>Visit the the profile page of the account you’d like to get notifications for.
    >>Tap the three dots icon in the upper right-hand corner of the screen.
    >>Select Turn on Post Notifications.
  5. Add and manage multiple accounts. You can add up to 5 accounts under the same email address on Instagram. And you don’t need to log in and out to switch between accounts.
    >>Go to your profile and tap the hamburger menu.
    >>Tap Settings.
    >>Scroll to the bottom and tap Add Account.
    >>Enter the username and password of the account you’d like to add. To switch between accounts you’ve added:
    >>Go to your profile.
    >>Tap your username at the top of the screen.
    >>Tap the account you’d like to switch to.
  6. Delete comments. Whether you need to hide an offensive or inaccurate comment or erase a typo, deleting comments is easy. To delete your own comment:
    >>Tap the speech bubble icon beneath the post you commented on.
    >>Find the comment you’d like to delete.
    >>Swipe to the left over the comment.
    >>Tap the trash can icon.To delete another user’s comment on your post:
    >>Tap the speech bubble icon beneath the post containing the comment you’d like to delete.
    >>Swipe to the left over the comment.
    >>A partial swipe will bring up a trio of options, allowing you to reply, flag or delete a comment.
    >>Tap the trash can icon—or continue swiping to the left—to delete the comment.
  7. Filter and block comments based on keywords. Comment controls allow you to filter and block comments containing specific keywords.
    >>Go to your profile and tap the hamburger menu.
    >>Tap Settings.
    >>Tap Privacy and Security.
    >>Tap Comment Controls.
    >>Make sure that Hide Offensive Comments is turned on.
    >>Tap next to Manual Filter to turn it on.
    >>Enter specific words, phrases, numbers or emoji in the text box to filter out comments.
    When you turn on comment filtering, it’s applied to both new and existing comments on your posts. When you turn off comment filtering, filtered comments on your posts will be restored.
  8. Turn off comments on a particular post. 
    >>Begin posting a photo or video as usual.
    >>When you reach the screen where you add a caption, location, and other tags, select Advanced Settings.
    >>Toggle the Turn Off Commenting option on. You can change this setting even after a post has been published by going to the post, tapping the three dot icon above it, and selecting Turn On Commenting. You can also turn off comments on a previously published post by following these same steps.
  9. Save and organize posts where only you can see them.
    >>Go to a post you’d like to save.
    >>Tap the bookmark icon underneath the post you want to save.
    >>Add the post to an existing collection or tap the + icon to create and name a new one. To see your saved posts and collections, visit your profile and tap the hamburger menu, then tap Saved.
  10. Remove old posts from your profile without deleting them with Instagram’s archive feature.
    >>Tap … at the top of the post you want to remove.
    >>Select Archive.
    >>Tap the Archive icon in the top right corner of your profile to review all archived posts. To restore content to your public profile, simply tap Show on Profile at any time and it’ll show up in its original spot.
  11. Zoom in on a post.
    >>Go to the post you’d like to zoom in on.
    >>Pinch using two fingers and slowly then pull them farther apart.
  12. Customize which notifications you receive.
    >>Go to your profile and tap the hamburger menu.
    >>Tap Your Activity.
    >>Tap Notification Settings.
    >>Click into each notification category to opt out of specific notifications. Go to Pause All and toggle on to pause all notifications.

Should You Verify Your Instagram Account?

Instagram verified badges help people more easily find the public figures, celebrities and brands they want to follow. Because we all want to look our best online, I often get questions about getting a verified badge.

A verified badge is a blue seal with a little checkmark that appears next to your username. So, having that checkmark means Instagram has confirmed that an account is the authentic presence of the public figure, celebrity or global brand it represents.

You can apply for Instagram verification with either a personal account or a business account.

Requesting Instagram Verified Badges

To request an Instagram verified badge, you must be a public figure, celebrity or brand and meet account and eligibility requirements.
  • Log in to your account
  • Go to Settings > Account > Request Verification
  • Enter your full name
  • Provide the required form of identification (example: government-issued photo ID).

Submitting a request doesn’t guarantee that your account will be verified. Once your request is submitted, Instagram looks at a number of factors to determine if you qualify for a badge.

Verification criteria includes:

  • Authentic: Your account must represent a real person, registered business or entity.
  • Unique: Your account must be the unique presence of the person or business it represents. Only one account per person or business may be verified, with exceptions for language-specific accounts.
  • Complete: Your account must be public and have a bio, profile photo and at least one post. Your profile can’t contain “add me” links to other social media services.
  • Notable: Your account must represent a well-known, highly searched for person, brand or entity. Instagram reviews accounts that are featured in multiple news sources, and doesn’t consider paid or promotional content as sources for review.

Once your request for a verified badge is reviewed, you will receive a notification letting you know if your account has been verified or not. If your request is denied, you can submit a new request after 30 days. Caution, Instagram will never request payment for verification or reach out to ask you to confirm your verification.

Currently, only Instagram accounts that have a high likelihood of being impersonated have verified badges.

Increase the Chances – Work on your Digital Presence

Being featured in multiple media outlets increases the chance of getting Instagram verification.  Services like PRNEWS.IO can help you get mentions that help with the Instagram verification process.

Don’t forget to mention your publications and save them in Highlights to make Instagram moderators easier to find them.

No Instagram Badge? No Problem.

If your account doesn’t have a verified badge, there are other ways to let people know you’re authentic.

Link from other official sources

Link to your Instagram account from other official sources, like your website, Facebook Page, YouTube and/or or Twitter. However, don’t link to your other social channels from your Instagram bio. (Instagram does not like that.)

Use your Instagram bio effectively

Have a complete and effective bio that offers a great description to show that your account is authentic and credible.

Go behind the scenes with Instagram Stories

Instagram Stories give you the chance to show the people behind your brand and to give followers a chance to see what’s happening with your brand.

Get followers involved

Encourage customers to tag your business in their posts. Getting shares from real people boosts the credibility of your posts.

Want more? I recently posted some great ideas for using Instagram for your brand.