3 No Fail Instagram Strategies

The stats related to Instagram make it clear why every brand needs to consider this social platform: More than a billion people use Instagram every month. Of the social networks, only Facebook and YouTube have more people logging in. And of Instagram’s 1 billion monthly active users, more than 500 million of them use the platform every day.

Learning how to make an impact can be a challenge.  Here are three things many brands are doing that work well on Instagram.

Develop Insta Optimized Content

Your content should be interesting, diverse and authentic to your target audience if you want to build a following and engagement on Instagram.

As with other social channels, spend some time looking at posts from your competitors and from your target audience to learn what works. Then, define your goal and create content that is a great intersection of what works and what you want to achieve.

Resist the temptation to use content developed for other social channels. Take time to create content that fits in the Instagram world.

Use Hashtags

An essential part of the Instagram world is hashtags. Add the right hashtags to all your posts. Make sure you use tags that will connect you to related content and to the right audience. Use hashtags relevant to your business and the subject matter of each specific post.

Interact with Your Audience

When someone follows you, understand that the connection needs to be nurtured. Like, comment and following back. Regular interaction is key to building an engaged following.

Elements to Consider for Your Instagram Strategy

The potential for connecting with customers on Instagram grows as the number of users and features steadily increase. Here’s a look at some important features to consider in your Insta strategy.

Instagram Verification

Take the steps to apply for a verified account. Users with a larger following can request verification. This increases credibility and also helps to stop copycat accounts.

Add Hashtags to Your Profile

Instagram now allows clickable hashtags and mentions in your profile bio. Brands can promote campaign hashtags in the bio, enabling followers to click on it and see all of the content posted.

Engagement Tools

Instagram offers likes, comments, and story view metrics. There are also interactive stickers, including the emoji slider, polls and questions. Use all of these to get engagement and gather feedback from your audience.

Long Form Video

Research suggests that people  increasingly watch  long-form videos on their smartphones. Instagram’s IGTV gives users a chance to share longer vertical video on Instagram.

Ads in Stories

Instagram Stories is one of Instagram’s most popular areas.  Stories ads allow businesses to insert full-screen promotions, sandwiched between the stories of the people a user follows.

Sharing for Stories

Previously if someone mentioned you in their story and you wanted to share that update with your followers, you had to take a screenshot. Now there is an “Add This to Your Story” option. This makes it easier to repost mentions from other users.

Marketing on Instagram

When Pew polled US adults in early 2018, 35% used Instagram. Instagram users grew in 2019 as people looked for alternatives to Facebook. Businesses can engage on Instagram with the right digital marketing approach.

Have a Content Strategy

Attracting followers and getting their attention is all about sharing the right content. Effective content builds trust, entertains, and inspires.

A content strategy is the plan of action to present your brands to your target audience. It names the types of content to share, the resources needed to develop it, and the timing of postings, among other details.

The right strategy for your brand accounts for your goals and the broader brand presence you’re looking to build. 

Build a Visual Story

Instagram is a visual platform. Brands seeking to engage on Instagram must offer visually compelling content – beautiful, artful, striking.
Visuals are key to get users to stop and pay attention.

Investing in great images and video is a must. Instagram offers an array of filters and other tools for improving visual presentation. Establishing a clear look and feel will help people to understand your brand.

Create Discussions

Getting connections is great. Turning those connections into people who are actively interested in your brand is even better. You want people to move you toward your goal of sales, taking action, sharing your information, etc.

Conversations created through Q&A, polls, and comments convert followers to engaged participants. Seek to create conversation through all of your activity on Instagram.