Web Readers Attracted to Facts

Want to grab your web readers? Give them facts and numbers. Eye tracking research shows that users’ eyes are attracted by numbers in web content. Why? Because numbers usually represent facts. Be sure your facts are relevant to your content. Irrelevant news, articles, and references create diversions that sidetrack users from your key messages. The… Read More

Usable Websites Depend on Navigation

According to the latest research from Jakob Neilsen, most users are unable to solve problems with search. Effective websites should redirect their efforts into more supportive user interfaces when possible. Users are incredibly bad at finding and researching things on the web. In study after study, Neilsen researchers find that most users don’t know how… Read More

Easy and Cheap User Testing

Image: David Castillo Dominici / FreeDigitalPhotos.net Most website owners don’t do usability testing. It is the first thing cut from budgets. It is always perceived to be time consuming and expensive. Jakob Nielsen points out that these perceptions are very wrong. “Simple usability tests where users think out loud are cheap, robust, flexible, and easy… Read More