Step-by-Step Method for Getting Testimonials

Well, this seems to be a Jeanne Jennings inspired week for me. Here’s another great piece of wisdom I got from one of her columns for ClickZ–a straightforward approach to getting good testimonials to use on your web, in your e-mail campaign, and in other communication efforts. (http://www.clickz.com/showPage.html?page=3627888) The customer testimonial is the classic example of word-of-mouth… Read More

E-mail: Less Can Be More, But It’s More Complicated Than That

I recently read a great article from Jeanne Jennings at JeanneJennings.com about using a Johnson Box, a technique commonly used in direct mail letters, as part of an e-mail for a client. (http://www.clickz.com/showPage.html?page=3628228) When the Johnson Box was added to an e-mail control group for testing, it generated a 220 percent lift in response rate!   A Johnson Box contains… Read More