E-mail: Less Can Be More, But It’s More Complicated Than That

I recently read a great article from Jeanne Jennings at JeanneJennings.com about using a Johnson Box, a technique commonly used in direct mail letters, as part of an e-mail for a client. (http://www.clickz.com/showPage.html?page=3628228) When the Johnson Box was added to an e-mail control group for testing, it generated a 220 percent lift in response rate!   A Johnson Box contains… Read More