Kurtz Digital Strategy
High Impact Marketing and Communication
Guest post by Julie Young, Young Design You just got a new logo, an optimized cool-looking website, and some beautiful print brochures; your brand is out there. Now what? Letting your website and marketing collateral gather dust is like tossing a coin into the fountain – you can wish and hope that they continue to work… Read More
Guest Post by Julie Young, Young Design Lately, it feels the world is awash in re-branding: Dunkin’ Donuts wants to be known as only “Dunkin’”; Weight Watchers is now “WW”; Papa John’s fired their CEO and has a new logo. Re-branding used to be tweaking a logo’s design to bring it up to date with… Read More
Guest Post by Julie Young, Young Design Logo design is like solving the best puzzle ever. Essentially, it is distilling a company’s story into a simple graphic. Like all good art, the simplicity is a cover for a deeper complexity. There’s a mystique and a sense of cleverness about logos; upon closer inspection, you can… Read More