Guest Post by Julie Young, Young Design Lately, it feels the world is awash in re-branding: Dunkin’ Donuts wants to be known as only “Dunkin’”; Weight Watchers is now “WW”; Papa John’s fired their CEO and has a new logo. Re-branding used to be tweaking a logo’s design to bring it up to date with… Read More
The Good Logo
Guest Post by Julie Young, Young Design Logo design is like solving the best puzzle ever. Essentially, it is distilling a company’s story into a simple graphic. Like all good art, the simplicity is a cover for a deeper complexity. There’s a mystique and a sense of cleverness about logos; upon closer inspection, you can… Read More