Kurtz Digital Strategy
High Impact Marketing and Communication
Voice-enabled search, enabled by virtual assistants and other voice-powered technology, is growing. Content marketers need to shape their content to remain relevant to the changes this brings. Google Home, Siri by Apple, Cortana by Microsoft, or Amazon’s Alexa all enable voice searches. In mid-2016, voice search represented 20 percent of queries on Google’s mobile app… Read More
Everyone with a website has the same goal – to be found by people looking for them either specifically or in more general queries about products, services and needs. Here are five ways to improve the changes your website will be found by your target audience. First, it is important to note that some aspects… Read More
Topics and pillar pages are increasingly important concepts for search engine optimization. Both are ways to rank highly under latest refinement to search algorithms, which react to the way people today search. People Use Phrases to Search Today’s search engine user submits queries that reflect plain language, conversational style. This is becoming even more prevalent… Read More