Your LinkedIn profile is an opportunity to tell your professional story. This is valuable in the job you are in, as it lets customers and potential customers understand your value. It is also helpful if you are looking to change jobs, as recruiters use LinkedIn heavily to look for and vet potential candidates. Your profile […]
LinkedIn is gaining momentum. With fewer ways to build professional networks in person, professionals increasingly turn to the platform to build networks and more. For marketers, this means that more users than ever are actively engaged on LinkedIn. According to Social Media Examiner, almost 700 million people are on LinkedIn, and 45% of internet users […]
Every business is an expert at something. Sharing that expertise online is a crucial component of marketing success. Your expertise matched to customer needs is the groundwork for business development. There are three great ways to establish your expertise online: social media, LinkedIn and forums. In this post I look at each. Social Media All […]
