LinkedIn Beyond Professional Networking

It is time to think beyond using LinkedIn for networking and leveraging it for marketing. The platform offers a growing suite of marketing options that are worthy of consideration. LinkedIn is used by 25 percent of U.S. adults, according to the latest data from Pew Research Center. Further, 50% of Americans with a college degree use… Read More

Email Marketing on LinkedIn in 7 Easy Steps

With less competition than other social media platforms, LinkedIn can be an effective place for your paid outreach strategy. One option is LinkedIn Sponsored InMail, which delivers personalized messages direct to LinkedIn inboxes. Give it a try with these 7 easy steps: 1. Go to Campaign Manager Campaign Manager is the hub for all LinkedIn… Read More

10 Digital Marketing Wins on LinkedIn

LinkedIn continues to grow as the professional social media network. While it has never been the sexiest social network, it is a channel that no professional can afford to ignore. Here are 10 ways to win with LinkedIn: Be the expert. Understand where your expertise lies in a very specific way and be the subject matter… Read More