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Highlight Your Services on LinkedIn

LinkedIn changes all the time, adding (and sometimes removing) options. It is important to check your profile and business page regularly to make sure you are leveraging the latest options. One to look at now is the ability to add services to your profile.

You can add the services you provide on your profile, and be found for the same in search results.

LinkedIn services

You can add services to appear near the top of your profile. LinkedIn has also added this as a search option, meaning that when people go seeking people who offer specific services, they are able to filter their results based on this section.

To add services from your LinkedIn profile page:

  • Visit your profile page from your mobile app or desktop. You’ll see a box under your profile photo/headline to showcase the services you provide.
  • Click “Add Services,” and then select the services you provide.
  • Click “continue” and this will automatically be added to your profile.

Here are more tips for using LinkedIn for your digital marketing.

Think LinkedIn Is Just for Job Seekers? You Are Missing Out

If you haven’t checked out LinkedIn lately, you may still think it’s a platform for job seekers. Not anymore. LinkedIn is a vibrant community of professional networking. Your business needs to have a presence on LinkedIn.

Here are strategies that you can use to achieve your business goals on LinkedIn.

Define your brand.

Building your professional brand is crucial, because people are more likely to buy from those they know, like and trust. You need to have both a LinkedIn personal profile and a company page. Both of these assets will showcase you and your business in a professional light.

Ensure your personal LinkedIn profile is professional and complete. Your profile visitors should be able to learn quickly about who you aim to serve, what you offer and why they should listen to you. Your credibility can be further enhanced by the recommendations and skill endorsements sections your profile.

Create a LinkedIn company page for your business. This is important, even if you’re a consultant or freelancer. Your company page needs to be complete, representing you and your business the way you want your ideal clients to see you.

Share your expertise.

Demonstrate your authority on your subject matter. Share content and resources that your ideal clients will find of value.

Provide your own opinion or perspective on any items that you share that are not your own.

Create and share your own original content. You can post it as status updates or long-form articles. The content you create should reflect your expertise and target the needs and interests of your target customer.

Make connections.

Connect to people, brands and groups on LinkedIn that are relevant to your brand. The larger your network, the more people will see your content. You can find people by searching the names of key clients and partners.

You can also do topical searches on LinkedIn to find people you don’t yet know. If you have a mutual connection, ask for an introduction. If not, you can send a direct connection request. Send a personalized connection request, answering the question they will have in their mind when they receive it – “who is this person, and why are they trying to connect with me?”

Stay involved.

You need to do more than set up shop on LinkedIn. You need to be part of the community. Look for content that you can like, share and comment on.

  • Read your news feed – Visit the LinkedIn news feed on your homepage to see the latest posts by your network. You can sort the feed by ‘Top’ (most popular) and ‘Recent’ posts to find the ones most relevant to you.​
  • Follow thought leaders and influencers – Follow thought leaders and influencers in your industry, as well as those who serve markets similar to yours to stay on top of leading trends and market opportunities.​
  • Follow companies and organizations – Find and follow the leading companies and organizations in your industry.​
  • Follow your competitors – Follow your competitors to gain insight into what they’re offering, whom they’re serving, what they’re sharing and what’s important to them.
  • Follow hashtags – Search for and follow hashtags most commonly used by individuals, companies and organizations in your industry on LinkedIn. This way, your news stream includes content topics most relevant to your business.

How to Set Yourself Up for a Win on LinkedIn

First impressions are critical to your success in building relationships. In seven seconds you form an impression – good or bad. It’s human nature to maintain our initial impressions of people and we often find it extremely challenging to change our perceptions.

With this in mind, consider your LinkedIn profile and business page. Are you setting yourself up for the best first impression?

Here’s how to make the best impression on LinkedIn.

Grab attention with the headline.

Your LinkedIn headline is the most critical part of your profile. Along with your name and profile photo, your headline is the first thing that anyone will see when they find you in the search results or land on your profile. Just like a news article, your headline will essentially determine whether a viewer will read on.

Your headline should include the keywords you’d like to be found for, which could consist of your position or the services you offer. You can also include a client-focused statement that’ll capture a viewer’s attention and entice them to click to learn more.

Customize the URL

By default, LinkedIn will automatically create a URL for your profile. This URL will include your first name, dot, last name, forward slash, a series of numbers with a dash, and another string of numbers. Don’t accept this default URL. Create a custom URL with your name for your profile.

Use a clear, credible profile photo.

LinkedIn is not Facebook. While it can be amusing to have a profile image featuring fun locations or your friends, family or pets, such a profile image is not appropriate on a professional platform like LinkedIn.

To create the best first impression, add a recent professional profile picture, where you are recognizable, professionally dressed, smiling and looking straight at the camera against a neutral background.

Add a cover photo.

Your cover photo is prime LinkedIn real estate, and it’s a mistake to leave it blank or leave the default blue and white image.

Capture the attention of your profile visitors with an image that’s both professional and informative, adding to their understanding of who you are and what it is you do.

Complete your summary and all the rest.

Your summary section is where you solidify a great impression. Tell visitors about yourself, your expertise and your clientele.

When writing your summary, speak to your audience directly. The first sentences of your summary section need to pique the readers’ interest enough for them to want to click the “See more” link to read the rest of the section.

Your current experience should describe what you’re doing right now, in your current position or in your business.

A compelling current work experience section should:

  • Describe the company you work for (or own)
  • Share the most inspiring information about the company
  • Describe the products or services you offer, the benefits they provide, and the types of clients you serve

Get endorsed.

It’s a huge LinkedIn mistake to not include social proof of your expertise in your profile. On LinkedIn, that means having recommendations and listed skills.

People are influenced by the decisions others have made, so the more recommendations you have, the better. Quality recommendations include detail about your expertise and impact in professional scenarios.