Success Secret: Social Listening

What makes some brands better at social media than others? At least part of the answer is they listen. They take time to understand what their audience cares about, what others are saying, and what’s having an impact. Social listening gives you access to what people are saying about your brand, industry, or competitors online.… Read More

Gain Friends and Influence People by Listening

Guest Post By Meg Carnes, Porterfield and Carnes Communications  According to Illuminate, a new book by Nancy Duarte and Patti Sanchez, five communication moments taken together provide a map for transforming your business. Using concrete examples from Starbucks and Apple, plus their own successful company, the authors inspire readers with tested methods to motivate staff… Read More