Your local business needs a local marketing plan. Localizing your marketing efforts will build brand recognition within your community and foster brand loyalty from consumers who support local businesses.

Why you need a local marketing strategy

What’s the first thing you do when you need your car repaired, want to find some local entertainment or want to plan a date night? If you’re like most people, you turn to Google. “Near me” searches have grown consistently since 2013, according to Google.

A local marketing strategy can help increase your visibility in these local searches. Whether users start with a search query, use Google maps, or go directly to their preferred third-party review site, your company will be listed among the options.

How to use digital channels to support local marketing

Here are a few tactics you should consider integrating into your local marketing strategy:

Claim your business page on third-party review sites

Google Business, Yelp, and TripAdvisor are just a few of many sites that people turn to to find local resources. Claim your business page on these sites to make sure the information is accurate and that you can respond or react to comments, questions and reviews.

Create targeted advertising campaigns

Digital ads offer you an excellent opportunity to target your audience using various parameters, including location. You can leverage posts within Google maps, ads on social media, and ads within review and other sites.

Have a SEO strategy

When creating content for your website, it’s important to factor in SEO strategy. Use keywords with your geographic location. Understand what your customers search to find a business like yours and use those words and phrases.