Guest Post by Noah Mirro, SEO Associate at LSEO
White labeling, in general, is the practice of hiring and rebranding another company’s service or product and then offering it to your own customers. There are many different types of white labeling. For example, white-label banking involves banks that open up their application program interfaces, allowing third parties to build their own financial product offerings with existing infrastructure, as Business Insider notes.
White label marketing, on the other hand, specifically refers to marketing efforts that are outsourced to a company that specializes in marketing. The resulting digital marketing services and products are rebranded under your organization’s name. A white label digital marketing agency can provide a wide variety of services from pay-per-click and content marketing to email and social media marketing as well as SEO. Sometimes it also includes other services related to marketing like videography and photography, the development of mobile apps, and web design.
Knowing more about white label digital marketing can help you understand how it might benefit your business.
Time and Cost Savings
When you work with an outside team of experts, you won’t have to go through the entire process of finding potential candidates, interviewing, hiring, onboarding, and training. It saves on the overhead costs associated with having an in-house staff and the salaries and benefits of full-time employees.
It Can Expand Your Offerings
If your company offers marketing services, but some of your clients have specific needs that you don’t have the resources to fulfill, such as having professional videos and photos, or a website redesign, one of the best ways to resolve this issue is to use a white label agency. It will allow your business to expand current offerings without the time, effort, and cost involved in hiring more people to do the job.
You’ll be able to sell those services with your own branding and get full credit. That means when pitching your services, you don’t have to worry about whether your in-house team has the ability to deliver. This also helps you to build a better reputation by positioning yourself as the go-to company for all types of digital marketing services.
It Can Help You Improve Your Client Relationships
When you let a third-party agency take on the responsibility of service delivery, you’ll be able to focus your time and effort on client relationships. It can help improve client retention as you won’t have to say “no” if your business doesn’t have the capabilities in-house.
Access to the Latest Technologies and Industry Trends
Another big advantage of working with a white label digital marketing company is that you’ll be able to work with people who have the specific expertise and training to do the best job possible. Experts focusing on white label digital marketing have the optimal tools and technologies in addition to being up to date with the latest industry developments.
Attracting More Clients
When you have more service offerings, it opens up the number of clients you’ll be able to pitch services to. As the white label digital marketing agencies will be taking over service fulfillment, you’ll also have more time to prepare pitches for those potential clients, making it easier to add to your current roster and grow the business.