Mapping Your Twitter Audience

Here’s a nifty free tool that can be especially helpful if you want to have an international presence on Twitter: TweepsMap. This tool lets you visualize where your audience is located. Knowing your audience’s location can help you determine what hours you should tweet. It also gives you insight into the messaging that may resonate best. You get… Read More

Measurement Expert Comes to DC

For more than two decades, Katie Delahaye Paine, “The Measurement Queen,” has been a pioneer in the field of PR measurement. She’s leading “How and What to Measure,” a workshop hosted by the National Capital Chapter of the Public Relations Society of America, Thursday, March 19, at the U.S. Navy Memorial in Washington, D.C. Paine… Read More