Yes, You Can Measure Public Relations!

It can be challenging to measure the impact of PR with data. But, it is not impossible! Here Google Analytics Advocates Krista Seiden and Louis Gray bring you up to speed on the latest with the measurement platform and illustrate how Google tools can be leveraged for the changing world of public relations. They touch… Read More

Why Focusing on Page Views Is a Misguided Content Strategy

Guest Post By Leischen Stelter, editor, In Public Safety It’s one of the cardinal rules of writing, but it’s easy to forget that writing to (and reaching) a target audience is more important than the number of people you reach. As the editor of the blog In Public Safety, all content is focused on reaching those… Read More