Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
It can be challenging to measure the impact of PR with data. But, it is not impossible! Here Google Analytics Advocates Krista Seiden and Louis Gray bring you up to speed on the latest with the measurement platform and illustrate how Google tools can be leveraged for the changing world of public relations. They touch… Read More
Guest Post By Leischen Stelter, editor, In Public Safety It’s one of the cardinal rules of writing, but it’s easy to forget that writing to (and reaching) a target audience is more important than the number of people you reach. As the editor of the blog In Public Safety, all content is focused on reaching those… Read More
The only way to know if your time and effort on social media is worthwhile is to set goals and measure success. That’s easy to understand, but deciding what to measure to get meaningful insight can be a struggle. The effort is worthwhile. Metrics let you show the impact of your efforts, allocate resources, track… Read More