You have a website, but how is it used? You add information, but what do users value most? These and many other marketing questions can be answered with Google Analytics. … Continue Reading >
What Google Analytics Can Tell You About Your Business
Yes, You Can Measure Public Relations!
It can be challenging to measure the impact of PR with data. But, it is not impossible!
Here Google Analytics Advocates Krista Seiden and Louis Gray bring you up to … Continue Reading >
Why Focusing on Page Views Is a Misguided Content Strategy
Guest Post By Leischen Stelter, editor, In Public Safety
It’s one of the cardinal rules of writing, but it’s easy to forget that writing to (and reaching) a target audience … Continue Reading >