LinkedIn to Offer Website Insights

New from LinkedIn: Website Demographics will provide insights into who’s visiting your website, based on their listed LinkedIn data. The free service is being rolled out over the next few weeks. It works like Facebook’s Pixel and Google Analytics tags. You will need to add some code to each web page that you want to track. LinkedIn… Read More

Facebook Adds Analytics Options

Facebook Analytics is a free tool that lets you access audience demographics and measuring customer behavior across channels. Some new features were recently added. There is now more support for Facebook Pages and offline conversions that leverage artificial intelligence. Here is an overview of the changes: Omni-channel analytics were added for Facebook’s family of apps and services with… Read More