Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Here’s a nifty free tool that can be especially helpful if you want to have an international presence on Twitter: TweepsMap. This tool lets you visualize where your audience is located. Knowing your audience’s location can help you determine what hours you should tweet. It also gives you insight into the messaging that may resonate best. You get… Read More
If you use share counts on Twitter as a data point in your reporting, your world just got a little harder. Twitter has announced that share counts will no longer appear alongside Tweet buttons and third-party direct access to tweet share stats will be curtailed. The impact the change will have on you and your… Read More
For more than two decades, Katie Delahaye Paine, “The Measurement Queen,” has been a pioneer in the field of PR measurement. She’s leading “How and What to Measure,” a workshop hosted by the National Capital Chapter of the Public Relations Society of America, Thursday, March 19, at the U.S. Navy Memorial in Washington, D.C. Paine… Read More
