Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
The only way to know if your time and effort on social media is worthwhile is to set goals and measure success. That’s easy to understand, but deciding what to measure to get meaningful insight can be a struggle. The effort is worthwhile. Metrics let you show the impact of your efforts, allocate resources, track… Read More
New from LinkedIn: Website Demographics will provide insights into who’s visiting your website, based on their listed LinkedIn data. The free service is being rolled out over the next few weeks. It works like Facebook’s Pixel and Google Analytics tags. You will need to add some code to each web page that you want to track. LinkedIn… Read More
Facebook Analytics is a free tool that lets you access audience demographics and measuring customer behavior across channels. Some new features were recently added. There is now more support for Facebook Pages and offline conversions that leverage artificial intelligence. Here is an overview of the changes: Omni-channel analytics were added for Facebook’s family of apps and services with… Read More