Facebook Adds Analytics Options

Facebook Analytics is a free tool that lets you access audience demographics and measuring customer behavior across channels. Some new features were recently added. There is now more support for Facebook Pages and offline conversions that leverage artificial intelligence. Here is an overview of the changes: Omni-channel analytics were added for Facebook’s family of apps and services with… Read More

Mapping Your Twitter Audience

Here’s a nifty free tool that can be especially helpful if you want to have an international presence on Twitter: TweepsMap. This tool lets you visualize where your audience is located. Knowing your audience’s location can help you determine what hours you should tweet. It also gives you insight into the messaging that may resonate best. You get… Read More