Measurement Expert Comes to DC

For more than two decades, Katie Delahaye Paine, “The Measurement Queen,” has been a pioneer in the field of PR measurement. She’s leading “How and What to Measure,” a workshop hosted by the National Capital Chapter of the Public Relations Society of America, Thursday, March 19, at the U.S. Navy Memorial in Washington, D.C. Paine… Read More

Measuring the Impact of Social Media

It seems that everyone wants to measure the return on investment (ROI) of social media. While I don’t like applying such financial terms to relationship building efforts, I do think it is important for communicators to evaluate and measure the impact of their efforts on social channels. The first thing to acknowledge is that not… Read More