New Study Will Track Consumer View of Social Media

To help marketers, agencies and publishers understand how social media is influencing consumer brand perception and purchasing decisions, Knowledge Networks and MediaPost Communications Inc.  will launch the “Faces of Social Media.”  The  long-term tracking study will provide a consumer view of social media’s effect on 30 key product categories. The syndicated report will track the marketing impact of… Read More

Understanding Social Media – It Is all About Conversations

A recent article in MediaPosts Search Insider offers: “A consensus seems to be emerging that the real marketing significance of social media may lie beyond the opportunity to display targeted media against individuals and groups. Instead, social media’s real power lies in its ability to function as a recommendation engine in which real people praise or… Read More

E-Mail Messages: Make Sure They Work Without Images

In my work with Balance Technology Group, I often consult with clients on e-mail strategy. A common desire is to make the e-mails look like the client website. While I agree with the concept of branding all communication efforts to look consistent, in the case of e-mail as a medium, it is absolutely critical that… Read More