metrics Archives - Kurtz Digital Strategy

Tag Archive for: metrics

What Social Engagement Looks Like Today

January 28, 2021/in Research /by Jill Kurtz

Engagement has been the buzzword of social media marketing for some time. Getting your target audience involved with your brand is a worthy goal, but understanding how people engage is an important reality. According to Hootsuite research, the average Facebook user only shared one post in the last 30 days. In fact, the number of […]

No Strategy Is Complete Without Evaluation

October 10, 2019/in Communication /by Jill Kurtz

Your digital marketing strategy is a hugely important document for your business. You can’t assume everything you planned reached your goals. You need to assess your results to know what worked, what didn’t and ensure that you are investing your resources wisely. Track your results As you start to implement your plan and track your […]

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Jill Kurtz, APR