No Strategy Is Complete Without Evaluation

Your digital marketing strategy is a hugely important document for your business. You can’t assume everything you planned reached your goals. You need to assess your results to know what worked, what didn’t and ensure that you are investing your resources wisely. Track your results As you start to implement your plan and track your… Read More

Why Focusing on Page Views Is a Misguided Content Strategy

Guest Post By Leischen Stelter, editor, In Public Safety It’s one of the cardinal rules of writing, but it’s easy to forget that writing to (and reaching) a target audience is more important than the number of people you reach. As the editor of the blog In Public Safety, all content is focused on reaching those… Read More