Nielsen Report Offers New Data on Social Media Use

The 2016 Nielsen Social Media Report offers great insights for anyone who wants to connect with people online. Social media is one of the biggest opportunities that companies across industries have to connect directly to consumers. And it turns out that social media users can be pretty receptive—especially heavy users, who spend over 3 hours per… Read More

Warm Up Your Thumbs: Texting Now Needed at Work

Recently, I needed to get help from someone I don’t interact with all the time. Being a solid Gen X communicator (we love emails and are very business-like about them), I sent her two very specific emails about what I needed. The deadline approached and no response. I wasn’t able to call, so I tried… Read More