Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Snapchat is the fastest growing social media platform among millennials by a large margin, according to a new survey by Harvard University’s Institute of Politics. Harvard surveyed 2,011 Americans aged 18-29 and found that 36 percent have a Snapchat account, up from 28 percent last year. Further, Snapchat’s user base skews female. As for other… Read More
If you are using social media to get your message out to millennials, you have plenty of company. So, what can you do to make sure your communications rise above the fray? [Related: Millennials Get Info Via Social Networks, Not Email] Tell Compelling Stories Use a storytelling narrative. While pitches will be tuned out, millennials… Read More
New data from Aspect Software (full report available in exchange for some information) shows that texting is a great way to engage with Millennials who are hyper-connected to their mobile devices. Making an appointment or getting a response by text is easy and welcome for this group. This may be the next best way… Read More
