Most Visitors Still from Desktop, But Most Time Spent by Mobile Users

The “Global Digital Future in Focus” study from comScore suggests that website visits are flat and mobile visits are growing. The data also shows that while there are still more visitors from desktops, mobile visitors spend more time at sites. More findings: Applications dominate mobile minutes. Within the US, apps were responsible for 88 percent… Read More

Digital Strategy Case Study: Trucklogger

Trucklogger is an app that lets truckers manage their businesses on the road. It is one of several options available, and the developers wanted a digital strategy to highlight the benefits of their service and gain customers. The strategy work started with research. Several opportunities were identified for maketing the app. Strategies were developed around… Read More

One-Third of Online Time Now Spent on Social Media

Globally, the typical user spends about 1 in every 3 minutes spent online-for a total of almost 2 hours a day-on some form of social networking. This according to GWI Social,  GlobalWebIndex’s report of the latest figures for social networking behaviors and engagement levels across 34 global markets. The report also documents that networks are… Read More