Pinterest for Small Business

Small businesses looking for new opportunities to broaden business presence and market to a wider pool of potential customers should consider Pinterest. The platform has 290+ million users, largely women aged 18-50.

Pinterest pitches itself as a “catalog of ideas”, as opposed to a social network, and is worthy of consideration if your goal is to sell products. Up to 90% of weekly pinners use the platform to make purchase decisions​ and 78% of pinners saying that they welcome content from brands.

Steps to Engage on Pinterest

  • Create a business profile. Use your logo and your keyword-based master message.
  • Post regularly to keep follower interest in your brand. Include links to helpful information.
  • As with Instagram, using a consistent visual aesthetic in your posts will create a more appealing Pinterest page.
  • Create boards that reflect your core offerings (and keywords!) to organize your pins.

Make Your Website Pinterest-Friendly

Most Pinterest users save and visit pins on mobile devices. Make sure your website is mobile-friendly so these users get a great experience. Also, add Pinterest save and follow tools to your website to make it easy for pinners to engage with you.


Optimize Your Website for Voice Search

The number of web searches that are done by voice continues to rise. Optimizing your website for these types of searches isn’t hard.

Here are the factors to consider as you optimize your website for the growing trend of voice search.

Question-Based Content

People ask questions when they do voice searches. Your site needs to ask and answer the most common questions. You can beef up your FAQ page or sprinkle these throughout your content. The important thing is to include the phrases most often asked and have a clear answer to those questions.

Be Local

By default, search engines assume that people doing searches on their phones are looking for local results. If yours is a local business, be sure to make that clear. Mention location and places that make it clear where you are and who you serve.

Embrace Mobile

Make sure your site is easy to use on mobile once a voice searcher arrives there. Keep navigation and other clicks to a minimum. Make text easy to scan. Group all related content together on a scrollable page.

Don’t Panic!

The rise of voice search isn’t a reason to scrap your website. Don’t hire anyone just for voice search. This is really just the latest iteration of making sure your site serves the needs of your target customer. You may need to tweak to evolve your site, but the effort will likely benefit all of your visitors.

Who Sends More Traffic – iOS or Android

Guest Post by Ashley Lipman

The average small business spends nearly 8 percent of their gross revenue on marketing each year. One of the main things a business owner needs to consider when developing their marketing strategy is how to appeal to mobile users.

Considering that over 72 percent of the people in the world will only use their smartphones to access the Internet by the year 2025, finding ways to make your site more mobile friendly is a must. In the world of smartphones, Apple and Android reign supreme.

Developing a strategy for both of these operating systems is a must when trying to gain the lion’s share of the digital market. However, there is a definite difference in how much traffic iOS and Android generates.

The following are some of the things you need to know about these smartphone operating systems and which one produces more mobile traffic.

Android Has The Upper Hand in Regards to Market Share

Did you realize that the Android operating system powers nearly 86 percent of all mobile devices on the market? One of the driving forces behind the Android craze is the open source platform they provide. The flexibility created by this open source atmosphere allows manufacturers and developers to provide products in a variety of different price points.

Since Apple’s operating system is a closely guarded secret, people are forced to buy branded products if they want to take advantage of this OS. This means that people who are unable to spend nearly $1,000 on a new smartphone will need to stick with a cheaper Android powered device.


Apple’s iOS Creates More Traffic

While Android is used to power more mobile devices, Apple enthusiasts create more mobile Internet traffic each year. This can be contributed to the fact that most iOS users are tech enthusiasts and always have one foot in cyberspace at all times.

One of the best ways to capitalize on the traffic your website receives from iOS users is by developing a customized app. When you consider that over 95 percent of Americans own a smartphone, you can easily see why a mobile app can be beneficial.

Instead of trying to develop an app for both iOS and Android, pick one platform to master before moving to another. Since iOS users generate more traffic online, this may be the platform you need to tackle first.


How to Generate More Mobile Traffic

Are you looking for a way to generate more mobile traffic to your business website? One of the first things you need to do when trying to accomplish this goal is to make your website more mobile-friendly.

If mobile users have to resize all of the images on your site or are unable to read the text you have in place, it will lead to them leaving and seeking out the services of your competitors.

You will also need to use relevant and popular keywords in your website content to attract mobile users. There are some great ideas for getting started with a keyword strategy online. With a bit of research, optimizing your SEO strategy will be a breeze.

Seeking Out Professional Help is a Good Idea

Optimizing and perfecting a mobile marketing strategy can be extremely complex. This is why working with seasoned professionals is a good idea.