Small businesses looking for new opportunities to broaden business presence and market to a wider pool of potential customers should consider Pinterest. The platform has 290+ million users, largely women aged 18-50. Pinterest pitches itself as a “catalog of ideas”, as opposed to a social network, and is worthy of consideration if your goal is […]
The number of web searches that are done by voice continues to rise. Optimizing your website for these types of searches isn’t hard. Here are the factors to consider as you optimize your website for the growing trend of voice search. Question-Based Content People ask questions when they do voice searches. Your site needs to […]
Guest Post by Ashley Lipman The average small business spends nearly 8 percent of their gross revenue on marketing each year. One of the main things a business owner needs to consider when developing their marketing strategy is how to appeal to mobile users. Considering that over 72 percent of the people in the world […]
