Nielsen Report Offers New Data on Social Media Use

The 2016 Nielsen Social Media Report offers great insights for anyone who wants to connect with people online. Social media is one of the biggest opportunities that companies across industries have to connect directly to consumers. And it turns out that social media users can be pretty receptive—especially heavy users, who spend over 3 hours per… Read More

It’s All About Trust

Nielsen’s has just published a new Trust In Advertising study. Although focused on consumer trust in advertising, it has clear advice for all communicators: earning consumer trust is the foundation for success.The study offers the good news that consumers around the globe are more trusting now than they were several years ago. Trust in Forms… Read More

Nielsen Study: Consumers Gather Info Using Social Media

Nielsen research shows that social media has not only changed the way consumers communicate and gather on the Web, but also impacted content discovery. The research included an online panel survey of 1,800 participants fielded in August 2009 . Findings A segment of the online population uses social media as a core navigation and information discovery tool… Read More