The Left Side of this Page Gets the Most Attention

Web users spend 80% of their time viewing the left half of the page and 20% viewing the right half.  This is according to new research from Neilsen Norman Group. After updating 2010 research, the conclusion is that while the web has evolved since the last study, page-viewing patterns haven’t. These website design conventions are… Read More

‘Learn More’ Is the New ‘Click Here’

For years, we’ve been advised against using “click here” as a link label. Now, it seems, we largely solved that issue with the use of “learn more,” and we’ve created yet another link phrase that means nothing to users. Any link label that you use often, that does not offer insight into exactly what is… Read More

The Pitfalls of Audience Based Navigation

It’s seems like such a great idea – arrange your website navigation around the primary audiences that use it. The only problem is that this approach is often more confusing than helpful. Understanding the audience is such a critical component to website strategy, that it becomes very tempting to design the site around the insights… Read More