Website Redesign Puts Social Media Front and Center

I met Beth Bates at Balance Technology Group. We share a strong interest in dog rescue, and I support her nonprofit GoodDogz.org as much as I can. The organization’s website was recently redesigned that transformed their web presence into an on-line support community using social media tools. Among the site’s features are an integrated NING online… Read More

Should You Build Your Own Social Network?

I’ve been seeing a lot of discussion lately on the concept of custom-created social networks. The idea is that rather than make someone else’s network, say Facebook or LinkedIn, work for you, go ahead and create your own. Hmmm. A well cited example is Starbucks’ mystarbucksidea.com. While I have been pondering this idea, I was… Read More