Effective Communication Is Key to Fundraising Success

Guest post by Kari Kiel, Marketing , DoJiggy/GolfRegistrations Fundraising is not just about raising money. A fundraising campaign must also have strategic objectives other than raising funds. Success can be attributed largely to your ability to communicate effectively. Just like an advertising campaign, your organization or charity must communicate what’s unique about your cause. Then… Read More

Buyer Beware: The Hidden Costs of Free Software for Nonprofits

Guest Post By Gretchen Barry, of NonProfitEasy.com The Appeal and Illusion of Free When it comes to purchasing new software, many organizations do so to increase efficiency, save time, and reduce costs. This is particularly true of nonprofits, which often have limited staff and busy schedules.   Enter “free” software: on its surface, a simple,… Read More

Digital Campaign Know-How for Non-Profits

The PRSA-NCC Professional Development Committee is offering a program for assications and nonprofits on digital campaigns on May 28 at 8:30 a.m. in Washington, DC. Whether you’re planning a full scale digital campaign or just looking to grow your reach on social media, understanding the right audience to reach and how to successfully activate that… Read More