Build Your Online Brand in 7 Easy Steps

Whether you are an individual professional or are representing an organization online, you need to define your brand. That’s right, even individuals need a brand. A brand is how we differentiate in business terms from everyone else.  That’s how you get a job or make the right professional connections. It is how businesses find the… Read More

Give Your Brand a Personality

People seek relationships with one another and, yes, with brands. Your brand’s social personality is an important part of what will make people engage or ignore you. Spend time to define a personality for your brand that will resonate with your target audience and you will position yourself for social media engagement.   The most… Read More