As a marketer, you nurture the voice of your brand. Brands with a consistent voice that resonates with the target audience will achieve the most success. Sadly, the majority of brands don’t have a clear and consistent voice. Messages conflict. Themes are mixed. You lose the audience because they can’t figure you out. Here are […]
People seek relationships with one another, and yes, with brands. Your brand’s personality is an important part of what will make people engage or ignore you. Spend time to define a personality for your brand that will resonate with your target audience and you will position yourself for social media engagement. The most successful brands […]
Your LinkedIn profile is an opportunity to tell your professional story. This is valuable in the job you are in, as it lets customers and potential customers understand your value. It is also helpful if you are looking to change jobs, as recruiters use LinkedIn heavily to look for and vet potential candidates. Your profile […]
