5 Steps to Manage Your Online Reputation

It’s a lesson we all learn in middle school – reputation matters. Our businesses have a reputation too, and we want it to be one that attracts customers.  Today’s businesses need to pay particular attention to their online reputation. Your customers are online. They go there to both get and share information. You need a… Read More

 Digital Strategy on Twitter

Twitter is often an important online tool for building your brand and reaching your target audience. Notice I said “often” and not “always.” However, if you have developed your social media strategy and Twitter is part of the mix, here are some thoughts to help you get the most from your presence there. Twitter can… Read More

Marketing Plan Essential: Refresh Your Linked In Profile Regularly

This is the perfect time of year to review and refresh your LinkedIn profile. In fact, is a great idea to make regular review and updates part of your marketing plan. I recommend you check your LinkedIn profile once a month to see if it is accurate and complete. LinkedIn adds new profile options all… Read More