Kurtz Digital Strategy
High Impact Marketing and Communication
If you are like most marketers, you want your unsubscribe rate with every email you send. You live in fear that lots of people will leave your list. In these days of distilling everything into a metric, no one wants list size to decline. A smaller number is bad, right? It’s time to think more… Read More
The percentage of Americans who go online, use social media, or own key devices has remained stable the past two years, according to Pew Research Center data. The shares of U.S. adults who say they use the internet, use social media, own a smartphone or own a tablet computer are all nearly identical to the… Read More
Wondering if your audience will read your content is a valid concern. Publishing content does not ensure that it will be read, let alone reach new audiences. You can’t expect everyone in your audience to view and share all the content you produce. There are things you can do to increase the chances that your… Read More