Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Tear up your social media policy that tells your employees that they can’t represent your company online. Do it. Your employees should be your most important advocates on social media. Encourage, don’t discourage. Hear me out. You do need to start with the right foundation. Social advocacy depends on having an engaged and enthusiastic staff… Read More
Need more social media followers? Here are 5 tips to help you grow your engagement online. 1. Let your customers know you are online. Do you tell your customers where you are online? If you are a brick and mortar store, are your website and social media profiles apparent to visitors? Are they part of your print… Read More
Trying to engage your target audience (customer) online? You should be, and you should also be measuring the impact of your efforts. It all starts when you develop your strategy for engaging online. If you know your goal and what you plan to do, measuring becomes easy. When you don’t have a goal or… Read More