Kurtz Digital Strategy
High Impact Marketing and Communication
We’ve all heard the advice: Online content should have a clear call to action. The advice makes sense, but figuring out an effective CTA for your audience and your content can be a challenge. Why a Call to Action Asking people to do something – take some action – generates more engagement with your online… Read More
If you are like most marketers, you want your unsubscribe rate with every email you send. You live in fear that lots of people will leave your list. In these days of distilling everything into a metric, no one wants list size to decline. A smaller number is bad, right? It’s time to think more… Read More
The percentage of Americans who go online, use social media, or own key devices has remained stable the past two years, according to Pew Research Center data. The shares of U.S. adults who say they use the internet, use social media, own a smartphone or own a tablet computer are all nearly identical to the… Read More