If you are like most marketers, you watch your unsubscribe rate with every email you send. You live in fear that lots of people will leave your list. In these days of distilling everything into a metric, no one wants list size to decline. Email unsubscribes are bad, right? It’s time to think more broadly. […]
Here’s the #1 question I answer: “How often should I post to social media?” There’s no one right answer, but I can offer insight. First, you need to consider your goals and audience. Post zero times to places where you audience isn’t or that don’t support your goal. Quality content always beats quantity. If you […]
Your company is likely on social media to connect with your audience and to get them to take beneficial action. But what is realistic to expect? Nielsen Norman Group has identified 6 types of interactions that users have with companies on social media. They identified the following core interactions, illustrated in this image in order of frequency. […]
