Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Wondering if your audience will read your content is a valid concern. Publishing content does not ensure that it will be read, let alone reach new audiences. You can’t expect everyone in your audience to view and share all the content you produce. There are things you can do to increase the chances that your… Read More
Connecting with your audience is not enough. Research shows that people who feel emotionally connected to your organization will engage more often and spend more money. General Motivators Emotionally connected people are loyal, active, and engaged. Common emotional motivators: Stand out from the crowd: Help people develop a unique social identity. Confidence in the future:… Read More
Email seems to be somewhat of a red-headed step child of online marketing. While it doesn’t get much attention, email remains the best channel for engaging with your target audience. Facebook is an important marketing tool for your business, but when you’re looking for the most direct way to reach and interact with your audience,… Read More