Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Email seems to be somewhat of a red-headed step child of online marketing. While it doesn’t get much attention, email remains the best channel for engaging with your target audience. Facebook is an important marketing tool for your business, but when you’re looking for the most direct way to reach and interact with your audience,… Read More
Whether your content is a blog post, a LinkedIn article, a webpage, or something else, it starts with a headline. Those are the most important words in your writing. A good headline will capture the reader’s interest. Without it, the rest of the content will never be seen. Focus on Your Audience As you review… Read More
Your content on LinkedIn has a lot of competition. More than 100,000 posts are uploaded to LinkedIn every week. What can you do to boost your chances of being seen? LinkedIn released an infographic (below) that is based on feedback from more than 9,000 LinkedIn members. It provides insight into why they engage with content on the platform, how… Read More