Blogging is an important online marketing tactic for most businesses. Blogs create a stream of fresh content that people crave and that search engines love. As with all online marketing, just pushing content out is not enough. You have to be intentional to connect with your reader. Getting People to Engage with Your Blog There […]
LinkedIn company pages are a free tool to draw attention to your business. You need to work to attract attention to your page. Company pages are a must have for all organizations, especially business-to-business organizations and anyone looking to attract employees. Anyone looking to verify what your business is all about is likely to use […]
We’ve all heard the advice: Online content should have a clear call to action. The advice makes sense, but figuring out an effective CTA for your audience and your content can be a challenge. Why a Call to Action Asking people to do something – take some action – generates more engagement with your online […]
