Prepare for the Future of Digital Marketing

I’ve participated in several webinars and workshops lately on the future of digital marketing. Everything is always changing! Here I share some themes. Convergence Currently, people generally engage with six different channels for a brand before making a purchase decision. As marketers, we know this because keeping all those channels up to date is a daunting… Read More

3 Mistakes with LinkedIn Groups

An effective strategy on LinkedIn must include LinkedIn groups. Business people of all types should participate in groups. There are groups for just about every industry, interest area, alma mater and more. Making groups work for you takes a strategic approach. Here are common mistakes to avoid. Mistake #1: Lurking Data shows that many LinkedIn users watch… Read More