What Journalists Want from Your Online Newsroom

TEKGROUP International has completed another survey of journalists to look at what they want from corporate online newsrooms. The analysis of about 1500 responses confirms that an online newsroom is  still an important way for communicators to reach out to media.    A newsroom should contain press releases (searchable, and organized by topic preferred) PR contact information Ability… Read More

What Journalists Want Online

The 2011 Online Newsroom Survey report is the result of a survey of  more than 1,500 journalists. It outlines how they are using digital media, online newsrooms, and social media to write, research and report on news stories. The 2011 Online Newsroom Survey Report covers how editors, reporters, producers, correspondents and bloggers work with online… Read More

White Paper: Best Practices for Online Newsrooms

TEKGROUP interviewed communications executives from Ford, Prudential, Vail Resorts, McAfee Software and Curves to learn about best practices in using the online newsroom to manage the communications efforts. The interviews resulted in a white paper that outlines more than 50 tips and tricks for leveraging your online newsroom. The white paper – Market Your Message – provides detailed pointers… Read More