Who’s Online? New Pew Generations Data

Pew Internet & American Life has released new data on who is online. Generations 2010 shows there are still differences by generation in online activities, but the dominance of the millennial generation documented in the first “Generations” report in 2009 has slipped in many activities. Millennials, those ages 18-33, remain more likely to access the internet… Read More

Data Shows Web Usage Levels Off

Forrester’s annual report on American media usage found that we use the Internet 12 hours per week on average, about the same as last year. That leveling off is believed to be about the maturation of the online audience, with online usage rising 117% from 2004 to 2009. Among the insights: Use differed by age group. Those… Read More