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Best Practices for Online Images and Videos

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We all know visual content draws attention online. Pay attention to composition, tone and content to make the most impact with your images and videos.

Graphics and videos that are helpful and meaningful have the most impact. With that said, small details in visuals can impact user interest as well as their perception of the content.

Get to the Point Quickly

People’s attention wavers quickly. While text allows users to read at their own pace, videos progress at a set speed and holding people’s attention for any length of time is difficult. Videos that provide information quickly and clearly do best. Research shows that under 30 seconds is a good goal.

Keep Out Distractions

Be sure your image or video doesn’t have any unnecessary details that distract from your message. That can be anything from something unidentifiable in the background to a loud pattern in someone’s clothes. Make sure nothing distracts from the intended focus.

Be Accurate

Make sure the image or video is accurate for the message you want to convey. If you are talking about electric cars, don’t use a visual of a car that people know has a regular engine. The visual has to be a proper illustration. Inaccuracies can kill your message.

Create Brand Consistency

Make sure your images and videos share a consistent tone, coloring, etc. that make them clearly from the same source. Look at the social posts for major brands and you will see a consistency that unites all of their visuals no matter the specific topic or message. This is subtle but has an important impact on your viewer.

Effective Video Tips Gleaned from the Best

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Pew Research Center recently examined YouTube channels with at least 250,000 subscribers to gain insights. These popular channels alone posted nearly a quarter-million videos in the first seven days of 2019, totaling 48,486 hours of content.

YouTube is a global phenomenon. Just over half of these channels (56%) posted a video during the first week of 2019, and the majority of these active channels (72%) posted at least one video that was partially or completely in a language other than English.

Videos aimed at children were highly popular, as were those that featured children under the age of 13 – regardless of their intended audience. Videos featuring a child or children who appeared to be under the age of 13 – regardless of whether the video in question was aimed exclusively at children or not – received nearly three times as many views on average as other types of videos.

Content involving video games also popular. Content about video games was one of the most popular genres of content as measured by total views during the seven days of the study period, and these videos also tended to be much longer than other types of videos.

Certain video title keywords were associated with increased view counts. Videos mentioning words like “Fortnite,” “prank” or “worst” received more than five times as many views at the median as videos not mentioning those words. The word “Trump” in video titles was associated with a significant increase in median views among videos about American current events or politics.

Cross-promotion of videos with other social media channels increases views. Seven-in-ten of these videos mentioned other prominent social media platforms such as Instagram or Twitter in their description (either in links or in the text itself), and those that did received more views than videos that did not link to other platforms.

Read the complete analysis.

5 Easy LinkedIn Video Ideas

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Just about every time I check my LinkedIn feed, I am greeted with a video by employee benefits expert Jim White. I met Jim through the Loudoun Chamber and he sure knows how to network!

I met him over coffee the other day and he shared that the videos really help him get attention on LinkedIn. Jim believes anyone can have an effective video strategy on LinkedIn.

We all should. LinkedIn has made video content a priority, rolling out a range of new features and tools to cater to increased on-platform video consumption. LinkedIn video generates 20 times more shares than other types of content on the platform.

Best practices for video marketing on LinkedIn resemble the best practices for Facebook: 80% of video content is watched with sound-off, and 57% is viewed on mobile. That means that optimizing for sound-off mobile viewing by using text and mobile-friendly formats are best practices.

You may be asking yourself what you can share in Linkedin video. Here are five great ideas:

  1. Industry Insight: Share what’s happening in your industry, reinforcing your expertise and giving others great content to share.
  2. News: Share news that is trending in your industry. To be effective here, fast is better than polished. Yesterday’s news is not so interesting.
  3. Event Recap: Share key takeaways from an event. Your thoughtful summary of the event could help someone who couldn’t attend or who wants to share some takeaway from the experience.
  4. Company Intro: Show your company story visually. Introduce the people, the products, and your location.
  5. New Launch Promo: When a new product or service is launched, tell the story behind it and the importance of that offering. So much more effective than a press release!

No matter what you choose as the content from you video, be sure to tag people in your video posts. This helps expose you to their networks in addition to your own. And, pick relevant hashtags. LinkedIn’s suggestions aren’t always the best options – you want about three highly relevant tags to help your video be seen by the right people.