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5 Easy LinkedIn Video Ideas

Just about every time I check my LinkedIn feed, I am greeted with a video by employee benefits expert Jim White. I met Jim through the Loudoun Chamber and he sure knows how to network!

I met him over coffee the other day and he shared that the videos really help him get attention on LinkedIn. Jim believes anyone can have an effective video strategy on LinkedIn.

We all should. LinkedIn has made video content a priority, rolling out a range of new features and tools to cater to increased on-platform video consumption. LinkedIn video generates 20 times more shares than other types of content on the platform.

Best practices for video marketing on LinkedIn resemble the best practices for Facebook: 80% of video content is watched with sound-off, and 57% is viewed on mobile. That means that optimizing for sound-off mobile viewing by using text and mobile-friendly formats are best practices.

You may be asking yourself what you can share in Linkedin video. Here are five great ideas:

  1. Industry Insight: Share what’s happening in your industry, reinforcing your expertise and giving others great content to share.
  2. News: Share news that is trending in your industry. To be effective here, fast is better than polished. Yesterday’s news is not so interesting.
  3. Event Recap: Share key takeaways from an event. Your thoughtful summary of the event could help someone who couldn’t attend or who wants to share some takeaway from the experience.
  4. Company Intro: Show your company story visually. Introduce the people, the products, and your location.
  5. New Launch Promo: When a new product or service is launched, tell the story behind it and the importance of that offering. So much more effective than a press release!

No matter what you choose as the content from you video, be sure to tag people in your video posts. This helps expose you to their networks in addition to your own. And, pick relevant hashtags. LinkedIn’s suggestions aren’t always the best options – you want about three highly relevant tags to help your video be seen by the right people.

What Do People Do Online?

Guest post by Johnathan Blakely, Broadbandsearch.net

Since the internet became mainstream in the 1990s, it has rapidly become an integral part of our lives. Most of us can’t go more than an hour without checking our phones, and “Google It!” has become a part of our daily language.

However, a fair question to ask is: what do people actually do online?

The internet is such a vast ocean of information that one can do pretty much anything. But despite having so much at our fingertips, most of us use the internet for the same core activities.

Broadband Search has compiled stats about internet use in 2019, and these numbers can help us wrap our head around not only how much we use the internet, but also why we spend so much time on the web.

You can read the full report here, but to save you some time, here are some of the highlights.

Search

Due to the ubiquity of the phrase “Google it,” it shouldn’t come as much of a surprise that people use the internet mainly to search for information. In fact, Google is the number one most-visited site in the world, according to the Alexa rankings.

Pinning down exactly what people search for is difficult, but here’s a list of the most common search terms people use along with the search volumes for each:

  • weather (24.4 million)
  • maps (20.4 million)
  • translate (18.3 million)
  • calculator (16.2 million)
  • YouTube to MP3 (13.7 million)

These terms are just the most popular. Overall, Google processes more than 3.5 billion searches every single day, which is equivalent to more than 1.2 trillion searches per year.

Videos

The next most common thing people do on the internet is watch videos. YouTube is obviously a huge part of this. It’s ranked number two on the Alexa ranking, behind Google and in front of Facebook. YouTube has more than 1 billion unique monthly visitors.

But YouTube isn’t the only place people go for video content. Netflix, Hulu, and Amazon Prime all receive tons of traffic. 45 percent of people globally watch at least one hour of online video content per day.

Social Media

Some may be surprised to see this is not the number one thing people do online. However, that it’s not in the top spot is not an indicator that social media is not popular. Overall, there are more than 3 billion social media users around the world.

With more than 2 billion active users, Facebook is the most popular platform. Next is Facebook Messenger and Instagram (both owned by Facebook), and then Twitter, LinkedIn, and SnapChat.

In total, Facebook is the third most visited site in the world behind Google and YouTube.

Shop

After searching, watching videos, and perusing social media, shopping is the most common online activity.

The world of e-commerce has seen significant growth over the years as more and more people get used to the comfort and convenience of shopping online.

To give you an idea, consider that global e-commerce sales last year were more than 650 billion. And things are not expected to slow down. Soon, e-commerce could be the leader in the retail space.

Conclusion

Most of use the internet to search for information, watch videos, check up on friends and family, and shop. However, as the web continues to advance and offer more features, perhaps we’ll find new ways to use this awesome tool in the future.

Tips for Great Grassroots Video

Most social platforms support video. Many allow you to “go live” with video. Other allow you to upload or link something you have recorded. Either way, video is a great option for your digital marketing, because live videos get attention.

Not every video is eye-worthy. Here are some things to consider as you prepare for your live (or recorded) video.

Research for models.

Before you jump in, take a look at what others have done. Watch a few live videos and decide what you like and what works well. Your competitors and other brands that target the same or similar audiences can be a great source of inspiration.

Have a message that your audience cares about.

Your live videos must add value to your audience. Know what your intention for the video is and what you want your audience to get from it. This will help focus what you say and do on the video.

Have a plan.

Have an outline of what you will share, talk about or demonstrate in your video. Plan for visuals and props. Decide who will be part of the video and make sure everyone has an outline to follow.

With an outline, you’ll feel more comfortable about what’s coming next, enabling you to concentrate on simply following the defined steps.

Tell a story.

Make sure you tell a story with a beginning, middle and end. Stories are most likely to capture attention. The format also helps everyone to understand your message.