A great website isn’t enough. A great fast website is essential. Your site needs to load quickly to have any chance of engaging.

A recent Unbounce study of 750 consumers and 395 marketers confirms that page load speed matters. Almost 70% of digital consumers say that page load speed influences whether or not they will buy from an online retailer. More than half of visitors will leave a web page if a page takes more than three seconds to load.

Here’s another reason to care: Google recommends a page load speed of five seconds or less. Pages that load quickly get higher rankings than those that don’t.

If your social media marketing isn’t generating results, the problem might be that your website is slow. If users aren’t getting a fast, valuable experience when they click website links in your social media posts, they will move on.  Your great website will never have a chance to make an impression.