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Local Service Ad Options from Google

Google Local Services ads help businesses connect with people in a local service area. Ads show up for customers in your service area, and you only pay if a customer calls or messages you directly through the ad. This is a much more cost effective option for small businesses than traditional Google ads.

To set up a local service ad, you start with your business name, service type, and location. Google will verify your business and then you can take the next step.

Once you’re set up, you use a dashboard to update information and manage your ads. You can set the budget and pause ads as needed.

Home based businesses like plumbers and painters can get a Google Guaranteed badge that tells customers Google has verified the business and backs the services. Professional services, businesses like lawyers and event planners, can get a Google Screened badge that tells clients Google has verified your background and backs your expertise.

Once your Local Services ad is live, your business will show up with a call or message button – you choose which one – so customers can connect with you.

Get started by determining your eligibility with Google.