Content Marketing Beyond Words

Is your content marketing all about words? It’s often easiest to create content in article form:  a headline, a few subheads and a couple of paragraphs of text and you are done! The problem is that this is boring! Research by the Content Marketing Institute consistently shows that interactive, non-static content grabs attention. Content that… Read More

Content Marketing Gold – The Podcast

Guest Post by  Tracy Schario, APR “Traditional marketing talks at people. Content marketing talks with them.” ~Doug Kessler, Co-founder & Creative Director, Velocity Partners I’ve been exploring the synergies of public relations and content marketing. This quote simply defines the purpose of content marketing. It is also the public relations corollary to PR’s role in… Read More