Content Marketing Gold – The Podcast

Guest Post by  Tracy Schario, APR “Traditional marketing talks at people. Content marketing talks with them.” ~Doug Kessler, Co-founder & Creative Director, Velocity Partners I’ve been exploring the synergies of public relations and content marketing. This quote simply defines the purpose of content marketing. It is also the public relations corollary to PR’s role in… Read More

Make Your Content Work for You Again and Again

Developing great content is hard work. So, you owe it to yourself to maximize the impact of everything you produce. Never publish anything once, unless you are under a specific agreement with a publisher for “exclusive rights.” For everything else, repurpose to maximize the reach of every bit of content you have to offer. The… Read More