Use LinkedIn to Reach Your Marketing Goals

LinkedIn is constantly working to tweak the platform to make it more valuable for business marketing, networking, job searches and more. If you are a working professional, or aspire to be one, you need to be on LinkedIn. LinkedIn Features to Use News feed –┬áThis stream of updates was updated to work like Facebook. Your… Read More

LinkedIn Basics: the Resume Stuff in 3+ Simple Steps

I recently offered simple steps for making yourself findable on LinkedIn. I stopped at the resume-like core of the profile, which can just feel overwhelming. The more complete your profile is, the more findable it becomes , so it is worthwhile to take the time to complete all the sections. Summary The summary is a… Read More

What Does Your LinkedIn Profile Say About You?

The message comes every week from LinkedIn: people are looking at your profile. For a while now, I’ve just been deleting these notices, seeing them as no more than a promotion to entice a premium subscription. The fact is that, whether I know who they are or not, people are looking at my profile –… Read More