As I process the deluge of information and inspiration I gathered at the PRSA International Conference this week, a presentation that rises to the top was Ann Wylie’s master session on how to write to attract more readers. Ann’s “10 Ways to Reach More Readers” is a must-read one-pager for anyone who wants to connect… Read More
I was fortunate to be able to attend the recent PRSA-NCC Thoth Awards Gala during which 41 public relations efforts received awards. The program highlights the best of DC area communications programs and the professionals behind them. For me, the gala an annual reminder of why I chose public relations as a career: PR professionals… Read More
This is a great year for communication pros in the Washington, DC area because the PRSA International Conference will take place October 12-14 at the Marriott Wardman Park Hotel. Early bird registration ends Aug. 22. Here’s a preview of what’s on tap.