7 Questions to Help Refocus Your Social Messages

Not getting the results you want from your social media outreach? There are some questions you should ask yourself to make sure your content and messaging is setting you up for success. Before I launch into the seven questions, the most important thing to keep in mind is patience. Social media marketing and communication is… Read More

4 Principles to Survive a Crisis

Former Ford and Chrysler public relations executive Jason Vines’ has written a book, What Did Jesus Drive?, that offers an entertaining, candid sharing of some of the biggest PR crises in the auto industry. His chronicle of mistakes made and lessons learned around these crises provide great insight for all communicators. Savvy communicators know that… Read More

PRSA Professional Development Opportunities

PRSA has several webinars planned for early 2013. All are free to current members. My experience with these programs is that they are a good value even if you are not a member of the association: “Digital Media and Today’s Digital News Release: Making It Easy for Journalists to Pick Up Your Story,” Jan. 17.… Read More