Does Every Company Deserve PR?

Guest post by Karen Addis, APR, President & CEO, Addis Communications I recently participated in a roundtable discussion with industry professionals and academics about the future of PR education. We discussed at length issues such essential skills future practitioners need to possess. I’m pleased to say that everyone agreed writing is still an essential skill. The best… Read More

Survey Shows Public Relations Trends

A new survey of primarily corporate communications professionals identified the hottest trends in public relations and some that aren’t so hot.  What’s hot: storytelling, content marketing and thought leadership. The survey was conducted by Frank Strong in collaboration with Ned Lundquist, an IABC Fellow.  The survey was conducted in February 2018 and 155 respondents completed the questionnaire.… Read More