Relationship Building with Social Media

Every business needs to develop relationships with a target audience. Whether the goal is to develop advocates, sell services or encourage other specific action, social media is a great tool for relationship building. Here are five ways to use social media to connect. Listen and learn. Social media lets you listen to the people in… Read More

Fundamentals of Relationship Marketing

Marketing is a broad term that encompasses a range of activities to promote products, services, brands and ideas. I believe that relationship marketing is a key to success for every type of business and marketing endeavor. To find success you must make meaningful connections with your target audience – you must create, build, and deepen… Read More