Relationship Marketing Is Good Business, but Don’t Take it Personally

I’m all about relationship marketing, helping clients to establish effective connections with clients for long-term success. However, I just had an experience that leads me to an important clarification. It’s not necessarily a personal relationship. Let me explain. Relationship Marketing Mis-Applied Comcast recently added service to my neighborhood. Yay! The TV part isn’t exciting, but… Read More

Customer Service on Social Media

Social media is more than a megaphone for you to share your brand messages. It is a place where people expect to interact. One of the things they expect from brands that they do business with is timely, effective customer service. According to a J.D. Power survey in 2013, 67 percent of consumers have used… Read More

Digital Dos on Social Media

It’s finally hot here in Northern Virginia. In case the sun has you feeling a little brain fried, here’s a reminder of important “dos” on social media. Do you Let your readers see your personality shine through. Share your unique insight and strike a conversational tone that engages readers. Be social! Think before you post… Read More