Every business needs to understand its target customer. The best businesses invest time and energy into developing a deep, granular understanding of that target. They move beyond “middle aged women” to “married women in their 50’s with no children living at home who live along the East Coast and have a strong interest in […]
People seek relationships with one another, and yes, with brands. Your brand’s personality is an important part of what will make people engage or ignore you. Spend time to define a personality for your brand that will resonate with your target audience and you will position yourself for social media engagement. The most successful brands […]
The most effective marketing focuses on building relationships with the target customer. The opposite of “one and done”, relationship marketing connects your brand with people for ongoing interaction. How do you build your brand relationships? There’s a lot more that goes into building connections than simply clicking like on social posts or passing our business […]
