Fundamentals of Relationship Marketing

Marketing is a broad term that encompasses a range of activities to promote products, services, brands and ideas. I believe that relationship marketing is a key to success for every type of business and marketing endeavor. To find success you must make meaningful connections with your target audience – you must create, build, and deepen… Read More

It’s Not Polite to Ask to Be Liked and Other Facebook Etiquette for the New Year

Being on social media takes time, and you don’t want to work against yourself by working against the stated and unstated rules of Facebook etiquette. Here’s your 2018 refresher: Don’t give rewards for engagement or reviews. Don’t explicitly ask for likes and shares. Don’t delete comments that you don’t like. Don’t Give Rewards Social media… Read More

Give Your Brand a Personality

People seek relationships with one another and, yes, with brands. Your brand’s social personality is an important part of what will make people engage or ignore you. Spend time to define a personality for your brand that will resonate with your target audience and you will position yourself for social media engagement.   The most… Read More