Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Social media marketing uses social media platforms to communicate and engage with people. The goal can vary, from making new connections, to solidifying existing relationships, to defining subject matter expertise, and more. Because of the person-to-person nature of social media, it is a great tool for any digital marketing strategy that focuses on building any kind… Read More
Marketing is a broad term that encompasses a range of activities to promote products, services, brands and ideas. I believe that relationship marketing is a key to success for every type of business and marketing endeavor. To find success you must make meaningful connections with your target audience – you must create, build, and deepen… Read More
Being on social media takes time, and you don’t want to work against yourself by working against the stated and unstated rules of Facebook etiquette. Here’s your 2018 refresher: Don’t give rewards for engagement or reviews. Don’t explicitly ask for likes and shares. Don’t delete comments that you don’t like. Don’t Give Rewards Social media… Read More