Relationship Marketing Is Good Business, but Don’t Take it Personally

I’m all about relationship marketing, helping clients to establish effective connections with clients for long-term success. However, I just had an experience that leads me to an important clarification. It’s not necessarily a personal relationship. Let me explain. Relationship Marketing Mis-Applied Comcast recently added service to my neighborhood. Yay! The TV part isn’t exciting, but… Read More

Focus on Building Customer Relationships

When developing your marketing strategy, focus on building relationships. “One and done” is wasted effort. Developing connection that allows for ongoing relationship creates greater dividends for your marketing investment. Establish Customer Relationships Focus on things that will keep your customer engaged after a sale. Keep customers happy and engaged at all times. Offering a subscription… Read More