Fundamentals of Relationship Marketing

Marketing is a broad term that encompasses a range of activities to promote products, services, brands and ideas. I believe that relationship marketing is a key to success for every type of business and marketing endeavor. To find success you must make meaningful connections with your target audience – you must create, build, and deepen… Read More

How to Stay Relevant and Memorable in a Noisy World

Guest Post by Melody Page-Ferry, Send-Out Cards Let’s face it, this is the world we live in: Busy, distracting and overrun with the “little screen!” We are bombarded with marketing messages everywhere, and most are impersonal and, well, annoying. So, how do you stand out? Get remembered? Get referred? Here are 4 keys to success… Read More

Moving from Target Audience to Customer

Every business needs to understand its target customer. The best businesses invest time and energy into developing a deep, granular understanding of that target. They move beyond “middle age women” to “married women in their 50s with no children living at home who live along the East Coast and have a strong interest in gardening,… Read More