Tag Archive for: relationships

Moving from Target Audience to Customer

/in , /by

  Every business needs to understand its target customer. The best businesses invest time and energy into developing a deep, granular understanding of that target. They move beyond “middle aged women” to “married women in their 50’s with no children living at home who live along the East Coast and have a strong interest in […]

Read more
Relationship marketing is good business, but don't take it personally

Relationship Marketing Is Good Business, but Don’t Take it Personally

/in , /by

I’m all about relationship marketing, helping clients to establish effective connections with clients for long-term success. However, I just had an experience that leads me to an important clarification. It’s not necessarily a personal relationship. Let me explain. Relationship Marketing Mis-Applied Comcast recently added service to my neighborhood. Yay! The TV part isn’t exciting, but […]

Read more