Kurtz Digital Strategy
High Impact Marketing and Communication
Publishing a piece of content is just the start. If you are not using each item to inspire more content, you are missing a great opportunity. Think Evergreen Content is not one and done. Most of what you talk about today is still relevant into the future. Keep an inventory of your content (I use… Read More
Developing great content is hard work. So, you owe it to yourself to maximize the impact of everything you produce. Never publish anything once, unless you are under a specific agreement with a publisher for “exclusive rights.” For everything else, repurpose to maximize the reach of every bit of content you have to offer. The… Read More